The changes I'm planning on making to the company "SUGA" is to primarily redesign their logo.
The font I have chosen to use is called “CHUNKY”. It is a Sans Serif font as it doesn’t have the small features coming off each letter. It is a much more modern form of fonts in the way that it not only doesn’t have the little features coming off each letter but it is also a bubble letter font.
I choose to use this type of font as I wanted the logo and lettering to look like lollipops. So I drew my inspiration from lollipops and also pop art fonts.
Once I drew the type of logo I wanted it made it much easier to choose a font and once I choose the “CHUNKY” font I only had to add the lollipop sticks and a bit of colour.
This is the new "SUGA" logo
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