Wednesday, September 22, 2010

HISTORY OF SUGA

The History of the store "SUGA" is…

Suga was established in 1998 with the help of Master Danish confectioner Nils Nilsson who has over 40 years experience working his craft.  Their first store opened in the historic Royal Arcade and quickly established a following of loyal and passionate customers of all ages.

Suga believe the connection was built on an appreciation for their fanciful and fun environment and also the age old qualities of hard work and attention to detail that accompanies such a traditional craft. Suga’s customers get to experience the process of candy making from the combining of ingredients right through to tasting the end result, fresh and warm from the cooling table. 

Since then the company has become a memorable part of the patchwork fabric of Melbourne, Australia reflecting many of the special qualities that are associated with the city.  Suga has four outlets across Melbourne to meet the demand for their special lollies. Suga has received international recognition in media and travel stories that profile Melbourne and has been featured in The Age Good Food Guide.

One of the stores proudest achievements was winning The Melbourne Award in 2006 for being an exceptional role model for retail innovation in the City of Melbourne, Australia.

This is their logo that I will be redesigning...




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