Colour- The colour scheme of my visual design elements will include bright bold colours for the rock candy and lollies and also logo but more suttle colours but still bright and bold colours for the background so that the lollies and candy and also the logo stand out to be bright fun objects that will draw you in to see more.
Imagery- The imagery used for the graphics of the company 'SUGA' will be photographs of the rock candy and lollies that are and will be produced in the store, showing you what the products are and how they are produced.
Graphics/ Typography- The graphics and typography that will be used in the new logo and merchandise for 'SUGA' will be quite happy graphics that make you smile and laugh about their humor and quirkiness and draw you in because of their colour.
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