I plan to reestablish the identity for the lolly store 'SUGA'. The lolly store will still remain as a small business with only 4 stores opened through out Victoria, those being in Chadstone, the Queen Victoria Market, the Royal Arcade Melbourne and also the most recent store to open which is in Southgate. The stores primary and only product will be hand made rock candy, which has been made in the stores for 12 years now. The candy makers will still make the rock candy in front of the customers showing them the process of making candy right from miking ingrediants to taste testing the freshly made candy while its still warm.
The niche market for 'SUGA' will be very much the same as other lolly and candy stores offering sweet snacks to both children and adults but also adding the elements of being able to watch your lollies being made for you before you buy them, having personalised messages written into your lillies, buying ready made rock candy that is also made fresh that morning, and also offering coporate, wedding and birthday presents and gifts made to your preference.
AIMS
The items I redesign for the company 'SUGA' will be aiming to remake and promote the business as a new restored business. This will hopefully gererate more sales by bringing new clients and customers into the stores and encourage more enquiries from companies outside the business which would like to no more about the company and its products.
I will be aiming to design a new logo for the company 'SUGA' which will be displayed on their new business cards, material/ paper shopping bags for their products to be placed in when sold and also posters and monthly newsletters.
TARGET AUDIENCE
The company 'SUGA' will appeal to all ages but will be primarily targeting children and young teens who especially like lollies and candy and all things made from sugar, but will also be targeting parents because of 'SUGA's' use of natural colours and flavours making there sweets much healithier and fresher than other brands. 'SUGA' will also be targeting large business' as it will continue making corporate rock candy which can show both a logo of a company and/ or a slogan in the candy. Other target audiences for the store may include people getting married as 'SUGA' can make there lollies into a form of a thank-you for attending the wedding.
VISUAL INFLUENCES
Colour- The colour scheme of my visual design elements will include bright bold colours for the rock candy and lollies and also logo but more suttle pale colours for the backgrounds so that the lollies and candy and also the logo stand out to be bright fun objects that will draw you in to see more.
Imagery- The imagery used for the graphics of the company 'SUGA' will be photographs of the rock candy and lollies that are and will be produced in the store, showing you what the products are and how they are produced.
Graphics/ Typography- The graphics and typography that will be used in the new logo and mechandise for 'SUGA' will be quite happy graphics that make you smile and laugh about their humour and quickiness.
INSPIRATIONAL WEBSITES
These are two websites that gave me inspiration into what I want to design and how I want to design promotional items for the company 'SUGA'
